We worked with the marketing department at eLogic Learning, based in Tampa, FL, to refresh their brand and we really love the simplification of the mark. They wanted to target medium to large businesses with $100M or more in revenue and need of 1,000+ end user accounts. They also wanted to become a known brand that competes against the big players in the market more frequently.
In the end, they using a version closer to their previous logo rather than the option we created (which the marketing team liked), but we still believe this was a successful brand option for the company. We created variations of the mark so it could be utilized in a variety of applications and it was a minimalistic way to incorporate the e and the previous apple in a monoline logo style.
In our presentation of the branding, we created various mockups so the client could see how the logo could be applied to their current website and more.
To show more of our process, here’s an outtake of the moodboard, some sketches from my initial design phase as well as the working versions of the logo.